Landing Page

Description

A Landing Page is a standalone web page created specifically for a marketing or advertising campaign. Its primary purpose is to capture leads or drive conversions by encouraging visitors to take a specific action, such as signing up for a newsletter, downloading an ebook, or making a purchase. Landing pages are typically stripped of navigation and distractions, focusing solely on the call to action (CTA). They are a crucial tool in digital marketing strategies, providing a targeted and measurable way to reach and convert potential customers.